In spite of lack of product at 2013 JoeCon, bright future for G.I. Joe fans

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  1. #1

    In spite of lack of product at 2013 JoeCon, bright future for G.I. Joe fans

    Okay, hear me out on this one.


    I know the rumbling through the online community has been somewhat negative in light of Hasbro's lack of new product to be shown at the 2013 G.I. Joe Convention in Indianapolis this past weekend. In fact, not only were people bothered by a lack of new product, when Hasbro showed some more concept items, some fans got visibly upset, thinking that this was just a "tease" for items that would likely not be offered.


    Let me once again put on my "Hasbro Apologist" hat and tell everyone... don't be so quick to be discouraged. I think there are some simple explanations for why Hasbro presence was down this year, and I think there are some reasons to be looking forward to the year ahead for G.I. Joe fans.


    First of all, some reasons why we didn't see much Hasbro product this year.


    1. Timing - Let's face it... this year timing was not in our favor, or in the G.I. Joe Collectors Club's favor. They wanted to launch JoeCon to coincide with the release of G.I. Joe: Retaliation, plus they had to schedule it with Botcon in mind as well. But April is a really tough time to present potential new product. Toy Fair only happened less than two months ago, and Hasbro waits to see the results from G.I. Joe: Retaliation, it's easy to understand why they didn't want to completely show their hand as of yet. As fandom reaction to the concept case stuff shows, we'd almost rather not see anything at all then see items that might not end up being released.


    2. Resources - I think we all know about the Hasbro lay offs that happened a fairly short while ago, and from all indications, those lay offs did impact folks in the design team. Because of this, Hasbro design now has less people doing more work. As a result of this, the company (understandably) cannot devote vast amounts of resources to the G.I. Joe convention at this time while they are still shaking out roles and responsibilities after this major shift in personnel. Some would argue (and I would agree) that the lay offs are simply a sign of more trouble for the brand, and not necessarily a good rationalization for the small showing at JoeCon, but I do think it must be considered.


    Along with this, I think there are a lot of reasons to look forward to what's possibly to come. There are some valid reasons on which I base my optimism:


    1. G.I. Joe: Retaliation - Whether or not you like the film, you cannot argue that it has not already been a financial success. Already grossing nearly $240M worldwide, it has been labeled a great financial success and Paramount has already greenlit production on a third movie. Maintream media outlets like Forbes.com are already praising Paramount and the G.I. Joe franchise for this financial performance, and when it all shakes out, it's possible the movie sequel could be close to $350M - $400M worldwide. That would be huge. Simply making the G.I. Joe brand a worldwide property again could do huge things for Hasbro and for the G.I. Joe concept itself, and the future looks exceedingly bright going forward.


    2. Concept Case items - I must admit I was a bit surprised at some reactions to the concept case items. There seems to be widespread assumptions already that these are figures that are destined never to be released. That's certainly not the impression I got from feedback heard on the sales floor in Indianapolis. Impressions I got were that Hasbro was showing this to get a measuring stick for whether or not fans wanted these figures released, and they are fully prepared to put these figures in place based on fan reaction. Considering how much the fans seem to love what they are seeing with these figures, I think that bodes well for their place in a future G.I. Joe assortment. As Gary Godsoe said during our What's on Joe Mind panel at JoeCon "you catch more flies with honey than vinegar" so I think it would serve the fandom well to reinforce these figures with positive vibes if you like what you see. Instead of decrying Hasbro for showing them, talk about how much you like the figures themselves and offer encouragement to see these fantastic look items released. Don't forget, there were people at Hasbro who thought enough of these figures to get them to the sculpting phase, so a lot of work has already been done. Let's push it over the edge!


    3. Increased demand - I was lucky enough to be seated with Derryl DePriest at the Golden Ticket dinner on Friday night at JoeCon, and he provided some very candid and great comments in regards to G.I. Joe's retail presence now and going forward. Because of the immediate response to the G.I. Joe: Retaliation film, retailers are greatly increasing their demand for future G.I. Joe: Retaliation product, and even though Wave 3 has been delayed by 2 months, it's been delayed so that production can be increased to meet retailer demand. This is a phenomenon that has not occurred with G.I. Joe for several years, and it's a great indication that things are moving in the right direction for retail sales.


    4. G.I. Joe Collectors Club - Yes, there is a subsection of the fandom who don't consider the GIJCC's presence in G.I. Joe to be a positive one, but I cannot fall under that umbrella. The product we received for the Convention set this year was absolutely phenomenal. Some of the best G.I. Joe exclusive figures I've ever seen. They've got access to a terrific reservoir of parts with the 30th Anniversary and G.I. Joe: Retaliation, and they are using those parts very well. The outline for FSS Series 2 looks to be heads and shoulders above Series 1, and considering what new parts they have access to, I'm already imagining what exceedingly cool things they are going to do with them.


    5. The 50th Anniversary - One of the most disappointing things about the 2013 Convention was the lack of apparent planning or preparation on Hasbro's part for the upcoming 50th Anniversary of the G.I. Joe brand in 2014. Even if Hasbro doesn't have specific plans, though, I think it's probably a safe assumption that the Collectors' Club just might come up with something. I mean, it's the 50th Anniversary of action figures in general for crying out loud. That just screams for celebration, and I would be shocked if 2014 passes without some type of commemorative event or product to celebrate.


    During the convention, Derryl DePriest mentioned a specific connection between the G.I. Joe mythology and the Star Wars prequels and it all seems to match up pretty darn well. The flood of product from the Rise of Cobra and lack of sell through certainly seems to mesh with what folks saw with Episode 1. A lack of product to supplement demand matches up with Episode 2...and by Episode 3, quantity levels were matched nicely with demand for a home run in retail presence for Star Wars. This could certainly be what happens with G.I. Joe going forward.


    Now, I'm with everyone else... I don't want G.I. Joe to be relegated to a movie property only, but as we all know, plenty of Star Wars figures were produced and sold between films back then, too. No reason why that won't happen here.


    Believe me, I was a bit confused and irritated with the lack of Hasbro presence at the convention this year... after all, the concept case figures were only hope for an hour or two, and they were put up during a panel I was a part of, so many of us never even got a chance to see them. But I don't think this means that it's "end of the road" for G.I. Joe. Financial returns from G.I. Joe: Retaliation have been extremely exciting, and the brand has been made relevant to mass markets again, almost overnight. This is a great thing, and we should all be crossing our fingers and looking towards a potentially bright tomorrow for the G.I. Joe brand.
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  3. #2
    The future is always bright on my GIJOE shelves. Past and present, too. And alternate realities/timelines!

    It's all my 90's neon stuff.

    But seriously...Retaliation seems to be successful. Locally I have noticed a significant decline in the pegwarmers post-movie opening. With Retaliation's reception I would superficially guess the chances of an animated series reboot just drastically improved. I'm quite happy.
    Last edited by Barefoot Jedi; 04-11-2013 at 12:10 PM.

  4. #3
    I really have no interest in the concept case figures like Gung-Ho, Flint, Beachhead, Destro and the Ultimate CC, SS, SE. They're just the same things we've seen before. Better sculpting sure, but that's because the technology and skill is better.

    I don't want Joe to become like Star Wars where every time there's a packaging change, we get the same designs over and over again.

    Now the things we haven't seen/gotten before, bring that stuff on. The NOMAD trooper, Echo Trooper, Leatherneck (different enough from the figures we've gotten already), etc...



    I was disappointed that Hasbro had nothing to say or show. It feels like the 8 months were wasted. I didn't expect waves to be moved up, understanding that the retailers ultimately have control over those. But I figured they would have used the 8 months to come up with a couple of different plans for the post-Retaliation world. I wasn't expecting physical samples, but some concept sketches would have been nice.

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  6. #4
    Quote Originally Posted by troynos View Post
    I really have no interest in the concept case figures like Gung-Ho, Flint, Beachhead, Destro and the Ultimate CC, SS, SE. They're just the same things we've seen before. Better sculpting sure, but that's because the technology and skill is better.

    I don't want Joe to become like Star Wars where every time there's a packaging change, we get the same designs over and over again.

    Now the things we haven't seen/gotten before, bring that stuff on. The NOMAD trooper, Echo Trooper, Leatherneck (different enough from the figures we've gotten already), etc...

    I was disappointed that Hasbro had nothing to say or show. It feels like the 8 months were wasted. I didn't expect waves to be moved up, understanding that the retailers ultimately have control over those. But I figured they would have used the 8 months to come up with a couple of different plans for the post-Retaliation world. I wasn't expecting physical samples, but some concept sketches would have been nice.
    My superficial assessment of that is they chose to be cautious before moving full-Steamroller ahead with anything waiting to see how Retaliation was received, and if that's the case I can't really blame them for that at all. There will still be MARS Troopers 3-packs in liquidator retail chains when GIJOE celebrates its 75th anniversary...



    I was genuinely choked up by the fact they are doing the Tomahawk and it's as amazing a product as it is. I'm still somewhat bitter over the Sky Strikers not selling better than they did and I'd have totally understood if the people @ Hasbro just gave up on larger vehicles in the GIJOE line altogether after that. I think the Tomahawk is a wonderful omen.
    Last edited by Barefoot Jedi; 04-11-2013 at 02:08 PM.

  7. #5
    I'm hoping we get something shown in late-2013 that'll be for the 2014 year. Not sure a lone Eaglehawk will be enough for me.

  8. #6
    I can usually rationalize anything Hasbro does or at least find a reason why they do it that I can accept (even if I don't like it) but I'm having a hard time post-Joecon.

  9. #7
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  10. #8
    Quote Originally Posted by troynos View Post
    I really have no interest in the concept case figures like Gung-Ho, Flint, Beachhead, Destro and the Ultimate CC, SS, SE. They're just the same things we've seen before. Better sculpting sure, but that's because the technology and skill is better.

    I don't want Joe to become like Star Wars where every time there's a packaging change, we get the same designs over and over again.

    Now the things we haven't seen/gotten before, bring that stuff on. The NOMAD trooper, Echo Trooper, Leatherneck (different enough from the figures we've gotten already), etc...



    I was disappointed that Hasbro had nothing to say or show. It feels like the 8 months were wasted. I didn't expect waves to be moved up, understanding that the retailers ultimately have control over those. But I figured they would have used the 8 months to come up with a couple of different plans for the post-Retaliation world. I wasn't expecting physical samples, but some concept sketches would have been nice.
    I agree for the most part, although I maintain that there has not been a good Gung Ho figure made in the past... what... 12 years? I think he's definitely due for an update and deserved to have a place in the concept case. I also thing for really main and popular characters, going back to the well to improve their figure design is a good thing. Gung Ho, Leatherneck, Flint, Lady Jaye...they all could be well served by updates, which is part of what appealed to me with the concept cases of 2012 and 2013.

    Don't get me wrong, though, I'd love very much to see Delta Wing and the NOMAD Trooper and that stuff as well.
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  11. #9
    Quote Originally Posted by troynos View Post
    I can usually rationalize anything Hasbro does or at least find a reason why they do it that I can accept (even if I don't like it) but I'm having a hard time post-Joecon.
    I'm with you there, though I suspect G.I. Joe was on such a slippery slope, they really had to wait for the film to hit before they could commit to a whole lot. Because of the great early returns on Retaliation, I think they now have a lot more flexibility and ammunition going into 2014.
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  12. #10
    Quote Originally Posted by Barefoot Jedi View Post
    The future is always bright on my GIJOE shelves. Past and present, too. And alternate realities/timelines!

    It's all my 90's neon stuff.

    But seriously...Retaliation seems to be successful. Locally I have noticed a significant decline in the pegwarmers post-movie opening. With Retaliation's reception I would superficially guess the chances of an animated series reboot just drastically improved. I'm quite happy.
    Ha! Yes, I have my own fair share of bright shelves as well.
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