9.99 is a great price. It gives a real picture of what liscencing costs. The same toy in a Star Wars line is twice as expensive! Lucas knew what he was doing where merchandising was concerned.
edited to add:
WOOHOO! Went to one of my Targets (called first, they're not in everywhere yet), and picked up a case o' vehicles! Man, I wasn't going to buy the SHARC, but for 10 bucks, it's like buying a figure and getting a cheap vehicle! Friggin' sweet.
Oh, and there may be an ever so slightly greenish hue, but my SHARC looks flat out dark gray.